Milwaukee, already renowned for housing the world’s tallest timber building, is setting its sights even higher with a new proposal that could once again put the city on the global architectural map. This summer, the city unveiled plans for a groundbreaking tower that, upon completion, would stand as the tallest mass timber structure in the world, boasting 55 floors—30 floors higher than the current record-holder, the Ascent, also located in Wisconsin.

The visionary project is being spearheaded by Michael Green Architecture, a Vancouver-based firm known for its pioneering work in sustainable construction. The proposed tower is a key component of a broader redevelopment initiative in the Marcus Performing Arts Center area of Milwaukee, which aims to revitalize the district with a mix of residential, office, commercial, hotel, and public spaces.

Michael Green Architecture expressed that the project is designed to "set a new global benchmark for mass timber construction," reflecting the firm’s commitment to innovation and environmental responsibility. The development, led by Neutral, a "regenerative development company," represents a significant investment exceeding $700 million. It includes multiple phases that could see the addition of up to 750 residential units, 190,000 square feet of office space, 40,000 square feet of retail space, 300 hotel rooms, as well as parking facilities and vibrant public plazas.

Founded in 2012 by Michael Green, the architecture firm has been at the forefront of the mass timber movement, completing some of the most influential timber buildings and sustainable developments globally. The firm’s philosophy centers around creating buildings that prioritize sustainability and foster connections through thoughtful, innovative design.

Michael Green emphasized the significance of height in timber construction, stating to CNN that the race to build the tallest timber structure is not about "showing off" but rather about "showing what's possible to the public."

Milwaukee Mayor Cavalier Johnson welcomed the proposal, highlighting how it aligns with his vision for the city's future. "As mayor, I have not been shy about my goal to grow our city’s population to one million Milwaukeeans,” Johnson said. "This project will help us do just that, literally aiming to set local and global records, but just as importantly, add density and activity to an underutilized city-controlled parcel in downtown Milwaukee."

Johnson also noted that the development represents a "forward-thinking Milwaukee, open to outside investments and ideas,” further signaling the city’s commitment to innovative and sustainable growth.

The construction industry is a significant contributor to global greenhouse gas emissions, with cement alone responsible for 8% of all carbon emissions. Timber, as a more sustainable alternative, has gained popularity in recent years, with developers around the world exploring wood as a key material in combating the climate crisis.

In line with global trends, other cities such as South Perth in Australia and Vancouver in Canada have also announced plans for tall timber buildings, underscoring the growing momentum behind sustainable architecture.

Michael Green, looking to the future, mentioned that while wood is currently a favored material, his firm is also exploring other plant-based construction options to address potential supply issues, ensuring that sustainable building practices can continue to evolve.