RICHFIELD, Wis. (Feb. 12, 2025) — Custom Equipment LLC, known for its Hy-Brid Lifts, has announced a rebranding to AXCS Equipment, marking a significant milestone in its growth and vision for the future. The change comes following the company’s merger with ASKO Holding, a Turkish-based entity, in early 2024. ASKO’s holdings span across multiple industries, including construction, agriculture, energy, and technology, which has provided AXCS with the resources necessary to dramatically expand its product offerings.

The merger has allowed AXCS to broaden its focus beyond scissor lifts, now offering a comprehensive selection of aerial lift equipment, including telehandlers, articulated booms, and vertical masts. This rebranding to AXCS Equipment reflects the company’s ambition to provide more versatile, high-quality solutions to customers in various industries.

“With our expanded product offering, we are now able to provide everything our customers need for aerial work,” said AXCS CEO Eric Liner. “AXCS really seemed like the natural brand name to encompass not only what we do but how we serve the market. In addition to a full range of products, customers have access to a team of experts that will help them get the right product for the right job and support in both application and service. We take great pride in this customer-centric approach.”

AXCS Equipment’s diverse range of products includes a variety of aerial lifts, telehandlers, and other innovative equipment designed for maximum safety, durability, and efficiency. With a strong emphasis on supporting rental customers, AXCS aims to provide solutions for a wide range of industries, including construction, drywall, electrical, HVAC, painting, and facility maintenance.

In today’s fast-paced, automated world, AXCS differentiates itself by offering personalized customer service. As Liner explained, “In today’s world where automated voice message systems and AI chats are commonplace, we’re confident our customers will find getting in contact with a real, knowledgeable person refreshing and valuable. We’re focused on giving customers an experience that is second to none in the lift industry.”

The rebranding and expansion mark a significant evolution for AXCS, positioning the company as a leading provider of top-tier equipment and exceptional customer service. With an expanded product line and a renewed focus on customer satisfaction, AXCS Equipment is ready to support the changing needs of industries that rely on aerial work equipment.

For more information, visit axcs.com.

Originally reported by Construction Business Owner.