Dive into the world of construction with CO Pod, where we dig deep into the triumphs and trials of industry trailblazers.
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5
Roger Yarrow
In this episode of CO Pod, host Caroline Raffetto sits down with Roger Yarrow, CEO and co-founder of TrueLook, a leader in construction camera solutions. Roger shares the evolution of TrueLook from its early days in media and entertainment to becoming a powerhouse in construction site documentation, offering live streaming, time-lapse photography, and security recording.
Roger also dives into the impact of AI in construction technology, the future of remote project visibility, and his personal journey from IBM and Xerox to building TrueLook from the ground up. If you’re interested in construction tech, leadership insights, and scaling a business, this episode is packed with valuable takeaways.
Episode Highlights
0:20 - 4:11 | The Origins of TrueLook
- TrueLook was co-founded in 2005, originally focused on media and entertainment live streaming.
- Transitioned into construction documentation as demand for site visibility surged.
- Early adoption of remote visibility (telepresence) paved the way for modern construction camera technology.
4:12 - 6:23 | TrueLook’s Core Solutions
- Offers live job site streaming, time-lapse, security recording, and AI-driven analytics.
- Provides heat maps, object detection, and predictive analytics to enhance site monitoring and safety.
- Cameras are built to last for full project durations with minimal maintenance.
6:24 - 12:04 | The Role of AI & Emerging Technologies
- AI is revolutionizing construction monitoring, helping predict safety risks and project delays.
- TrueLook’s in-house AI analyzes images to track activity trends, enhancing project management.
- The company prioritizes building its own AI tools rather than relying on third-party solutions.
12:05 - 23:30 | Leadership, Scaling, and Company Culture
- Roger’s journey from corporate tech (IBM, Xerox) to entrepreneurship shaped his leadership style.
- Emphasizes hands-on leadership, trust in team members, and fostering a collaborative culture.
- Scaling TrueLook required shifting from a “do-it-all” mindset to building a team of experts.
23:31 - 36:30 | Advice for Entrepreneurs & Young Professionals
- Encourages failing fast and learning from mistakes.
- Networking and surrounding yourself with smart, experienced people is key.
- Passion and excitement for a role outweigh credentials on a resume.