
This episode of CO Pod features Misha Homara, the CEO of Tricore Panels, a second-generation family business specializing in architectural panel systems. Misha shares her inspiring journey from the beauty industry to becoming a leader in the construction world. She discusses how she transitioned into the family business after a series of car accidents, and how she found her passion for transforming the construction industry. Misha emphasizes the importance of community, diversity, and empowering women in construction. She also talks about overcoming imposter syndrome, building a strong team, and the power of networking. Whether you're interested in leadership, construction, or personal growth, this episode is packed with valuable insights and inspiration.
Episode Highlights

Caroline introduces Misha Homara, CEO of Tricor Panels, and they discuss how their friendship began through community events. Misha shares her excitement about being on the podcast.

Misha recounts how she accidentally entered the construction industry after a series of car accidents led her to temporarily help her parents with their business, Tricor Panels. She realized the potential to make an impact in the industry and decided to stay, eventually taking on a leadership role.

Misha discusses the lack of diversity in the construction industry and how she and her father saw an opportunity to create change. She emphasizes the importance of empowering women and underrepresented groups in the trades.

Misha shares the challenges she faced as a young woman entering a male-dominated industry. She talks about building trust with her team, overcoming imposter syndrome, and the importance of asking for help and staying curious.

Misha opens up about her struggles with imposter syndrome and how she uses meditation and mindfulness to manage it. She emphasizes the importance of self-talk and giving yourself grace.

Misha explains how community has been central to Tricore Panels’ success. She talks about hosting events like "Plant and Play" to introduce people to construction careers and partnering with organizations like ACE to mentor high school students.

Misha discusses how Tricor Panels’ involvement in the community has strengthened their brand reputation. She highlights the importance of networking, transparency, and building trust with clients and partners.

Misha shares how she has built a strong, cohesive team at Tricore Panels by fostering open communication, using personality assessments like Predictive Index, and encouraging team members to bring their full selves to work.

Misha offers advice to those looking to grow into leadership roles: stay curious, show up, and don’t be afraid to ask for help. She also emphasizes the importance of staying true to yourself and owning your uniqueness.

Misha talks about her initiative, The Misha Method, which focuses on empowering women to own their uniqueness. She also shares details about her recent women’s retreat in Napa, where participants focused on confidence, energy management, and designing their ideal lives.

Misha shares her contact information and encourages listeners to reach out via LinkedIn, email, or her podcast, The Misha Method. She also invites listeners to check out Tricor Panels’ website for more information.